Audience Development (3cr)

Code: 2B00BP35-3001

General information

Enrollment: 13.10.2021 - 22.11.2021; Registration for the implementation has ended.

Timing: 01.11.2021 - 25.05.2022; Implementation has ended.

Number of ECTS credits allocated: 3 cr

Local portion: 3 cr

Mode of delivery: Contact learning

Teaching languages: Finnish

Seats: 20 - 40

Degree programmes: Bachelor of Culture and Arts, Cultural Management

Teachers: Johanna Ikola

Course: 2B00BP35

Evaluation scale

1-5

Objective

The student
- understands the importance and goals of audience development in cultural management
- is able to make a audience development plan
- recognizes different methods of audience development and is able to apply some method in an audience development project
- understands target groups' different needs and cultural backgrounds and is able to set the goals of audience development accordingly
- is able to develop the commissioner's operations through audience development

Content

- goals, methods and forms of audience development
- definition of the target group's needs
- design and implementation of an audience development plan in a production included in the studies preferably as a commission
- audience-focus, diversity of audiences, and taking diverse accessibility into account

Teaching methods

Teoriatunnit + pienryhmissä tehtävät yleisötyön toimeksiannot jollekin taidelaitokselle (teatteri, taidemuseo tms,)

Student workload

Opiskelijan ajankäyttö 81 h, yhteiset kokoontumiset 15-20 h ja loput itsenäistä työskentelyä.

Assessment criteria, satisfactory (1)

The student is able to design and implement an audience development project or part of it.

Assessment criteria, good (3)

The student understands the importance of audience development as part of the production process and as an independent work form in cultural management. They are able to design and implement an audience development project according to the commissioner's wishes.