Internet marketing (3cr)
Code: LT00CF80-3001
General information
- Timing
- 14.04.2020 - 31.05.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Teaching languages
- Finnish
- Degree programmes
- Open University of Applied Sciences
- Teachers
- Osmo Mäkiniemi
- Scheduling groups
- Pienryhmä 1 (Size: 1 . Open UAS : 0.)
- Pienryhmä 2 (Size: 1 . Open UAS : 0.)
- Small groups
- Pienryhmä 1
- Pienryhmä 2
- Course
- LT00CF80
Evaluation scale
1-5
Content scheduling
1. lähiopetuskerta
Oppimistehtäviä
2. lähiopetuskerta
Oppimistehtäviä ja harjoitustyö
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
Materials
Teacher's material
Internet material (including Google Digital Garage)
Teaching methods
Contact teaching, online teaching, independent learning assignments, practical work
Employer connections
Visiting lecturer from internet marketing company
Student workload
81 h
Assessment criteria, approved/failed
Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Qualifications
Information and Communication Technology