Business-to-Business Marketing (3op)
Toteutuksen tunnus: KD06BNMA621-3006
Toteutuksen perustiedot
- Ilmoittautumisaika
- 01.05.2019 - 30.09.2019
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 09.09.2019 - 31.10.2019
- Toteutus on päättynyt.
- Opintopistemäärä
- 3 op
- Lähiosuus
- 3 op
- Toteutustapa
- Lähiopetus
- Opetuskielet
- englanti
- Koulutus
- Bachelor of Business Administration, International Business
- Opettajat
- Ville-Pekka Mäkeläinen
- Opintojakso
- KD06BNMA621
Tavoitteet
Students are capable of applying the following elements of B-to-B Marketing into practical marketing situations in B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.
Sisältö
Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, segmentation in B-to-B markets.
Opetusmenetelmät
- Lectures and cases
- Written report
- Test
Arviointikriteerit, tyydyttävä (1)
The student knows satisfactorily the concepts of B-to-B marketing. The student is satisfactorily able to apply those concepts in B-to-B marketing practical situations and cases.
Arviointikriteerit, hyvä (3)
The student knows well the concepts of B-to-B marketing. The student is able to apply those concepts in B-to-B marketing practical situations and cases well.
Arviointikriteerit, kiitettävä (5)
The student knows very well the concepts of B-to-B marketing. The student is able to apply those concepts in B-to-B marketing practical situations and cases very well.
Esitietovaatimukset
No previous studies are required.