Seminar on Business in Scandinavia (3cr)

Objective

Students are able to analyse the features of Scandinavia as a market area. They can find differences in the economic, political and cultural environment. They can find the channels of distribution and utilize various marketing strategies. Special attention will be paid to Finland and Sweden as market areas.

Content

The course involves a field trip to Sweden, visits to companies in various fields, case studies of companies, journal writing, and presentations.

Qualifications

No specific requirements

Assessment criteria, satisfactory (1)

Satisfactory (1-2): The student has carried out work and participated as instructed. Students are able to carry out market analyses.
Special attention will be paid to Finland and Sweden as market areas.

Assessment criteria, good (3)

Good (3-4): The student has carried out work well and participated actively during the whole seminar. Students are able to carry out market analyses and effectively use them in a company's marketing decision-making. Special attention will be paid to Finland and Sweden as market areas.

Assessment criteria, excellent (5)

Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively to the whole seminar. Students are able to carry out market analyses and effectively use them in a company's marketing decision-making. Special attention will be paid to Finland and Sweden as market areas.

Materials

Material distributed by the lecturers and online material