Social Media in Business and Marketing Communication (3cr)

Objective

Students will be able to recognize the opportunities of social media in business and marketing communication. Students will be competent in producing texts in social media and using social media as a channel of business communication and marketing.

Content

- social media
- social media channels and different ways to use them
- using social media in business communication and marketing

Qualifications

No prerequisites.

Assessment criteria, satisfactory (1)

1:
The student takes part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business and marketing communication but the student is not well at all or weakly capable to bring out the familiarization to the materials and literature. The student is on asatisfactory level capable to show her/his ability to utilize the social media in business and marketing communication.

Assessment criteria, good (3)

3:
The student takes actively part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business and marketing communication and the student is capable to bring out the familiarization to the materials and literature. The student is capable to show her/his ability to utilize the social media in business and marketing communication.

Assessment criteria, excellent (5)

5:
The student takes very actively part in conversations and is able to take a stance on/answer questions which the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business and marketing communication. The student is also capable to bring out the familiarization to the materials and literature. The student is able to show her/his ability to utilize excellent social media in business and marketing communication.

Materials

Material provided by the lecturer.