Automotive Marketing and ServicesLaajuus (3 cr)

Objective

Upon completion of the course, students,
- will understand the basics in marketing in car industry and busines.
- be able to seek information on the subject

Content

- development of the marketing
- competitive tools
- sales in sparepart and repairshop
- car sale and general sales terms
- consumer protection
- customer service

Qualifications

No previous studies are required.

Assessment criteria, satisfactory (1)

Level 1-2: Student knows the basics of the knowledge objectives of the course.

Assessment criteria, good (3)

Level 3-4: Student knows the knowledge objectives of the course well.

Assessment criteria, excellent (5)

Level 5: Student knows the knowledge objectives of the course well and can apply their knowledge in practice.

Materials

Lecturers material