Recognizing and Assessing Business OpportunitiesLaajuus (5 cr)

Objective

The student is able to

- assess the potential market and life cycle of cultural products from the business perspective
- develop the user-orientation and added value structure of cultural products and services
- describe the opportunities to exploit incorporeal rights

Content

- strategic analyses, Life Cycle Analysis (LCA)
- service design and user-orientation
- different incorporeal rights and their importance in the creative economy

Assessment criteria, approved/failed

The grade is Pass if the student
- is able to take business strategies into account while implementing a commission
- is able to take competitive environments into account while implementing a commission
- is able to apply produtisation in the assessment of business opportunities
- is able to apply incorporeal rights for protecting business ideas