Advanced Marketing Management (5op)

Osaamistavoitteet

Students are able to utilize different forms of strategies during different stages of lifecycle of products (and to certain extent services). As a key concept in implementation of different strategies is innovation, different types of innovations during different stages of product life cycle.Students gain deepened knowledge concerning marketing management.

Sisältö

- product life cycle
- management of services
- product innovation
- hi-tech product innovation
- service innovation

Esitietovaatimukset

No prerequisites

Arviointikriteerit, tyydyttävä (1)

Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.
Good (4-3): The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions for the case company in the assignment of the course.
Satisfactory (2-1): The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company?s assignment.

Oppimateriaalit

To be informed by the lecturer.

Toteutustavat

This course takes an analytical approach to the study of marketing problems by analyzing a case company and its relationships to its business environment. We study business idea, marketing processes and practices and their connection to business environment and on top of that the management of the process as a whole. These studies will be carried out with actual case companies or with case studies.