Creative Business RenewalLaajuus (5 cr)

Objective

Student can use the tools presented in the course in order to create new business and renew existing one. Student knows how to use his/hers own innovativeness, insights about future and modern business development models to develop enterprises and organizations. Student develops new understanding to identify and shape strategic business opportunities into existence, or to modify them as more advanced business concepts.

Content

Identifying and using new business opportunities
- Forecasting methods
- Analyzing and revitalizing business concepts and organizational processes
- Contemporary business and leadership models as basis to enhance competitive advantage
- Analyzing strategic opportunities
- Strategic positioning
- Choosing strategy

Qualifications

No previous studies are required.

Assessment criteria, satisfactory (1)

Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course. Good (4-3): The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions for the case company in the assignment of the course. Satisfactory (2-1): The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company?s assignment.

Materials

To be announced.

Teaching methods

Lectures, assignments, independent study

Further information

The course will take place at Central Ostrobothnia University of Applied Sciences.