Business-to-Business MarketingLaajuus (3 op)
Tunnus: KD00CU91
Osaamistavoitteet
Students can apply the following elements of B-to-B Marketing to practical marketing situations in the B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.
Sisältö
Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, and segmentation in B-to-B markets.
Esitietovaatimukset
No previous studies are required.
Arviointikriteerit, tyydyttävä (1)
The student knows the basic concepts of business-to-business marketing, but there are flaws in the application. Students participate in the class lectures.
Arviointikriteerit, hyvä (3)
The student knows business-to-business marketing concepts and can apply those concepts in practice. Students can understand theories, concepts, and processes that characterize business-to-business marketing. Students participate in the class lectures actively.
Arviointikriteerit, kiitettävä (5)
The student knows business-to-business marketing concepts and can apply those concepts in practice versatilely. The student participates in all the lectures actively.
Oppimateriaalit
Moodle material provided by the teacher.
Ilmoittautumisaika
22.04.2024 - 08.09.2024
Ajoitus
02.09.2024 - 18.12.2024
Laajuus
3 op
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Bachelor of Business Administration, International Business
Opettaja
- Harrison Okuogume
Opiskelijaryhmät
-
IB22BTradenomi (AMK), International Business
-
IGWIB24FGateway to International Business
-
IB22ATradenomi (AMK), International Business
Tavoitteet
Students can apply the following elements of B-to-B Marketing to practical marketing situations in the B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.
Sisältö
Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, and segmentation in B-to-B markets.
Oppimateriaalit
- Ville-Pekka Mäkeläinen: Basics of Business to Business Marketing?
- Further readings provided by the instructor
Michael D. Hutt and Thomas W. Speh (2016), Business Marketing Management (12th ed.), Publisher: Cengage Learning. ISBN: 978-1-337-29654-0.
Opetusmenetelmät
Lecturing
Class activities
Group or team work
Presentation
Opiskelijan ajankäyttö ja kuormitus
There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations
Sisällön jaksotus
Organizational buying behavior
Relationship management
Segmenting the business market
Organizational buying process
Managing innovation management
Managing services in B2B market
Creation of competitive advantage
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
The student knows the basic concepts of business-to-business marketing, but there are flaws in the application. Students participate in the class lectures.
Arviointikriteerit, hyvä (3)
The student knows business-to-business marketing concepts and can apply those concepts in practice. Students can understand theories, concepts, and processes that characterize business-to-business marketing. Students participate in the class lectures actively.
Arviointikriteerit, kiitettävä (5)
The student knows business-to-business marketing concepts and can apply those concepts in practice versatilely. The student participates in all the lectures actively.
Arviointimenetelmät ja arvioinnin perusteet
% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Esitietovaatimukset
No previous studies are required.
Ilmoittautumisaika
17.04.2023 - 11.09.2023
Ajoitus
04.09.2023 - 17.12.2023
Laajuus
3 op
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Gateway to International Business
Opettaja
- Harrison Okuogume
Opiskelijaryhmät
-
IGWIB23FGateway to International Business
-
IB21Tradenomi (AMK), International Business
Tavoitteet
Students can apply the following elements of B-to-B Marketing to practical marketing situations in the B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.
Sisältö
Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, and segmentation in B-to-B markets.
Oppimateriaalit
- Ville-Pekka Mäkeläinen: Basics of Business to Business Marketing?
- Further readings provided by the instructor
Michael D. Hutt and Thomas W. Speh (2016), Business Marketing Management (12th ed.), Publisher: Cengage Learning. ISBN: 978-1-337-29654-0.
Opetusmenetelmät
Lecturing
Class activities
Group or team work
Presentation
Opiskelijan ajankäyttö ja kuormitus
There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations
Sisällön jaksotus
Organizational buying behavior
Relationship management
Segmenting the business market
Organizational buying process
Managing innovation management
Managing services in B2B market
Creation of competitive advantage
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
The student knows the basic concepts of business-to-business marketing, but there are flaws in the application. Students participate in the class lectures.
Arviointikriteerit, hyvä (3)
The student knows business-to-business marketing concepts and can apply those concepts in practice. Students can understand theories, concepts, and processes that characterize business-to-business marketing. Students participate in the class lectures actively.
Arviointikriteerit, kiitettävä (5)
The student knows business-to-business marketing concepts and can apply those concepts in practice versatilely. The student participates in all the lectures actively.
Arviointimenetelmät ja arvioinnin perusteet
% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Esitietovaatimukset
No previous studies are required.
Ilmoittautumisaika
16.04.2022 - 11.09.2022
Ajoitus
06.09.2022 - 28.10.2022
Laajuus
3 op
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Gateway to International Business
Opettaja
- Harrison Okuogume
Opiskelijaryhmät
-
IB20Tradenomi (AMK), International Business
-
IGWIB22FGateway to International Business
Tavoitteet
Students can apply the following elements of B-to-B Marketing to practical marketing situations in the B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.
Sisältö
Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, and segmentation in B-to-B markets.
Aika ja paikka
Date Time Location
06.09.2022 10.00 - 11.45 FRAMIF209 (120 henkilöä)
16.09.2022 12.15 - 14.00 FRAMIF209 (120 henkilöä)
19.09.2022 08.00 - 09.45 FRAMIF209 (120 henkilöä)
23.09.2022 10.00 - 11.45 FRAMIF128 (248 henkilöä)
27.09.2022 10.00 - 11.45 FRAMIF209 (120 henkilöä)
29.09.2022 10.00 - 11.45 FRAMIF213 (55 henkilöä)
04.10.2022 12.15 - 14.00 FRAMIF110 (98 henkilöä)
10.10.2022 10.00 - 11.45 FRAMIF311 (48 henkilöä)
24.10.2022 08.00 - 11.45 FRAMIF110 (98 henkilöä)
25.10.2022 08.00 - 11.45 FRAMIF144 (120 henkilöä)
Oppimateriaalit
ecturer's teaching materials, articles and books, which can be found in SeAMK Library
Opetusmenetelmät
Lecturing
Class activities
Group or team work
Presentation
Opiskelijan ajankäyttö ja kuormitus
There will be total of 81 hours.
- 16 hours for lecturing and in-class activities
- 57 hours for Individual or teams activities
- 8 hours for presentations
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
The student knows the basic concepts of business-to-business marketing, but there are flaws in the application. Students participate in the class lectures.
Arviointikriteerit, hyvä (3)
The student knows business-to-business marketing concepts and can apply those concepts in practice. Students can understand theories, concepts, and processes that characterize business-to-business marketing. Students participate in the class lectures actively.
Arviointikriteerit, kiitettävä (5)
The student knows business-to-business marketing concepts and can apply those concepts in practice versatilely. The student participates in all the lectures actively.
Arviointimenetelmät ja arvioinnin perusteet
% Grade
50 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Esitietovaatimukset
No previous studies are required.