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Sport and Event MarketingLaajuus (5 op)

Tunnus: IB00CX93

Osaamistavoitteet

Students can describe the links between sports club, event organizing and marketing. The student recognizes the different roles in sports and event organizing and understands their importance. Students understand the importance of sponsorship as part of sports marketing. Students are able to define the key aspects of event marketing and the stages of a service event. Students know how to design a sporting event and its marketing.

Sisältö

- Specific features of sports marketing
- Event marketing and events as part of marketing communications
- Sponsorship and stakeholder relations

Esitietovaatimukset

Basic Studies

Arviointikriteerit, tyydyttävä (1)

The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.

Arviointikriteerit, hyvä (3)

The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.

Arviointikriteerit, kiitettävä (5)

The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.

Ilmoittautumisaika

22.04.2024 - 08.09.2024

Ajoitus

21.10.2024 - 05.12.2024

Laajuus

5 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, International Business
Opettaja
  • Kimmo Kulmala
Opiskelijaryhmät
  • IB23B
    Bachelor of Business Administration, International Business
  • IGWCM24F
    Gateway to Cultural Management Studies
  • IB22B
    Tradenomi (AMK), International Business
  • IB23A
    Bachelor of Business Administration, International Business
  • IGWIB24F
    Gateway to International Business
  • IB22A
    Tradenomi (AMK), International Business

Tavoitteet

Students can describe the links between sports club, event organizing and marketing. The student recognizes the different roles in sports and event organizing and understands their importance. Students understand the importance of sponsorship as part of sports marketing. Students are able to define the key aspects of event marketing and the stages of a service event. Students know how to design a sporting event and its marketing.

Sisältö

- Specific features of sports marketing
- Event marketing and events as part of marketing communications
- Sponsorship and stakeholder relations

Oppimateriaalit

Opettajan määrittämä materiaali

Opetusmenetelmät

Kontaktiopetus, verkkomateriaali, itsenäiset ja ryhmäharjoitukset, mahdollinen tentti

Opiskelijan ajankäyttö ja kuormitus

Lecture 35 hours
Independent work 100 hours

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.

Arviointikriteerit, hyvä (3)

The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.

Arviointikriteerit, kiitettävä (5)

The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.

Arviointimenetelmät ja arvioinnin perusteet

Aktiivinen osallistuminen
Mahdollinen tentti
Kurssityö

Arviointikriteerit, tyydyttävä (1-2)

The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.

Arviointikriteerit, hyvä (3-4)

The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.

Arviointikriteerit, kiitettävä (5)

The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.

Esitietovaatimukset

Basic Studies

Ilmoittautumisaika

17.04.2023 - 11.10.2023

Ajoitus

17.11.2023 - 17.12.2023

Laajuus

5 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, International Business
Opettaja
  • Kimmo Kulmala
Opiskelijaryhmät
  • IGWCM23F
    Gateway to Cultural Management Studies
  • IGWIB23F
    Gateway to International Business
  • IB21
    Tradenomi (AMK), International Business
  • IB22B
    Tradenomi (AMK), International Business
  • IB22A
    Tradenomi (AMK), International Business

Tavoitteet

Students can describe the links between sports club, event organizing and marketing. The student recognizes the different roles in sports and event organizing and understands their importance. Students understand the importance of sponsorship as part of sports marketing. Students are able to define the key aspects of event marketing and the stages of a service event. Students know how to design a sporting event and its marketing.

Sisältö

- Specific features of sports marketing
- Event marketing and events as part of marketing communications
- Sponsorship and stakeholder relations

Oppimateriaalit

Opettajan määrittämä materiaali

Opetusmenetelmät

Kontaktiopetus, verkkomateriaali, itsenäiset ja ryhmäharjoitukset, mahdollinen tentti

Opiskelijan ajankäyttö ja kuormitus

Lecture 35 hours
Independent work 100 hours

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.

Arviointikriteerit, hyvä (3)

The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.

Arviointikriteerit, kiitettävä (5)

The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.

Arviointimenetelmät ja arvioinnin perusteet

Aktiivinen osallistuminen
Mahdollinen tentti
Kurssityö

Arviointikriteerit, tyydyttävä (1-2)

The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.

Arviointikriteerit, hyvä (3-4)

The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.

Arviointikriteerit, kiitettävä (5)

The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.

Esitietovaatimukset

Basic Studies

Ilmoittautumisaika

16.04.2022 - 12.10.2022

Ajoitus

07.11.2022 - 13.12.2022

Laajuus

5 op

Virtuaaliosuus (op)

1 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, International Business
Opettaja
  • Elisa Kannasto
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWCM22F
    Gateway to cultural management studies
  • IB21
    Tradenomi (AMK), International Business
  • IGWIB22F
    Gateway to International Business

Tavoitteet

Students can describe the links between sports club, event organizing and marketing. The student recognizes the different roles in sports and event organizing and understands their importance. Students understand the importance of sponsorship as part of sports marketing. Students are able to define the key aspects of event marketing and the stages of a service event. Students know how to design a sporting event and its marketing.

Sisältö

- Specific features of sports marketing
- Event marketing and events as part of marketing communications
- Sponsorship and stakeholder relations

Oppimateriaalit

Opettajan määrittämä materiaali

Opetusmenetelmät

Kontaktiopetus, verkkomateriaali, itsenäiset ja ryhmäharjoitukset, mahdollinen tentti

Opiskelijan ajankäyttö ja kuormitus

150 tuntia

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.

Arviointikriteerit, hyvä (3)

The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.

Arviointikriteerit, kiitettävä (5)

The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.

Arviointimenetelmät ja arvioinnin perusteet

Aktiivinen osallistuminen
Mahdollinen tentti
Kurssityö

Arviointikriteerit, tyydyttävä (1-2)

The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.

Arviointikriteerit, hyvä (3-4)

The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.

Arviointikriteerit, kiitettävä (5)

The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.

Esitietovaatimukset

Basic Studies