Internationalization of businessLaajuus (3 op)

Osaamistavoitteet

Students know how the characteristics of international business, including the study of multinational corporations and intercultural differences effect on management style, policy and execution. The focus will be on international business entry modes and SMEs. Target nations will be Sweden, Spain, Germany and Russia.

Sisältö

- Introduction to International Trade
- Globalization
- Culture
- Entry Modes
- Market Entry Plan

Esitietovaatimukset

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Arviointikriteerit, tyydyttävä (1)

The completed market entry strategy is completed at a passable level. The combined quizz scores are between 50-59% for a grade of 1 and 60-69% for a grade of 2. All homework tasks are completed.

Arviointikriteerit, hyvä (3)

The completed market entry strategy is completed at a passable level and the student demonstrates an emerging ability for autonomous professional development in the field of study. The combined quizz scores are between 70-79% for a grade of 3 and 80-89% for a grade of 4. All homework tasks are completed.

Arviointikriteerit, kiitettävä (5)

The completed market entry strategy is completed at a passable level and the student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study. The combined quizz scores are between 90-100% for a grade of 5. All homework tasks are completed.

Oppimateriaalit

- International Business, The Challenges of Globalization. 8/E, John J. Wild and Kenneth L. Wild. Pearson Education. (2016).

- Material in Moodle

Lisätiedot

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