Personal Selling (3cr)
Course unit code: KD07BMMA205
General information
- Credits
- 3 cr
Objective
The student can describe the role of sales in integrated marketing communications. He/she can apply the basics of sales work. The student can evaluate sales situations and his/her own strengths and development needs as a salesperson.
Content
- basics of sales work, role of sales in marketing communications
- the phases of a sales process
- qualities and practices of a good salesperson
Qualifications
Marketing studies in virtual enterprise activities, Customer Service.
Assessment criteria, satisfactory (1)
Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student can describe the role of sales in integrated marketing communications. He/she can apply the basics of sales work to an excellent standard. The student can evaluate sales situations and his/her own strengths and development needs as a salesperson.
Good (4-3): The student has done the work well and participated actively. The student can describe the role of sales in integrated marketing communications. He/she can apply the basics of sales work to a good standard. The student can evaluate sales situations and his/her own strengths and development needs as a salesperson.
Satisfactory (2-1): The student has done the work and participated as instructed. The student can describe the role of sales in integrated marketing communications. He/she can apply the basics of sales work. The student can evaluate sales situations and his/her own strengths and development needs as a salesperson.
Materials
To be announced by the lecturer.
Teaching methods
Lectures and excercises.