Business in Creative Industries (2cr)
Course unit code: KH00AYT21
General information
- Credits
- 2 cr
Objective
Students will recognise special characteristics of their field. They will know the strengths and weaknesses and their impact on business. Students will identify the possibilities and threats of their field in the environment from the viewpoint of their business. They will recognise user behaviour and are able to segment, do competitor analysis, and do positioning
Content
case studies and compiling a business plan
Qualifications
Introduction to Business Management
Assessment criteria, satisfactory (1)
5 Excellent command of knowledge and skills in accordance with the learning outcomes
3 Good command of knowledge and skills in accordance with the learning outcomes
1 Satisfactory command of knowledge and skills in accordance with the learning outcomes
Materials
Material will be announced at the beginning of the course
Teaching methods
case studies and independent study