MarkStrat SimulationLaajuus (3 cr)
Code: LTHA110
Objective
Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyse the market, choose target groups and plan how to position their products. Students are able to use market research in decision making to plan an effective marketing mix. They can also draw up a marketing budget and analyse the results of their company compared to their competitors.
Content
- market analysis
- the choice of target groups
- positioning
- utilisation of market research in decision making
- planning the marketing mix
- budgeting
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students are able to use market research in decision-making to plan a marketing mix.
Assessment criteria, good (3)
The student has carried out work well and participated actively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.
Materials
Manual: Markstrat for Executives
Further information
Limited participation ( maximum 10 students from Finland), Simulation takes place yearly abroad in different cooperative universites in Europe.
Enrollment
13.11.2023 - 21.02.2024
Timing
04.03.2024 - 14.04.2024
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Kimmo Kulmala
Student groups
-
LITA22D
-
LITA22B
-
LITA22C
-
LITA22A
Objective
Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyse the market, choose target groups and plan how to position their products. Students are able to use market research in decision making to plan an effective marketing mix. They can also draw up a marketing budget and analyse the results of their company compared to their competitors.
Content
- market analysis
- the choice of target groups
- positioning
- utilisation of market research in decision making
- planning the marketing mix
- budgeting
Materials
Manual: Markstrat for Executives
Teaching methods
Preliminary lectures and simulation.
Exam schedules
No exam, intensive period abroad.
Student workload
Lectures 6 h, intensive period 1 week abroad and independent work 12 h.
Evaluation scale
Passed/failed
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students are able to use market research in decision-making to plan a marketing mix.
Assessment criteria, good (3)
The student has carried out work well and participated actively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.
Assessment methods and criteria
Active participation.
Further information
Limited participation ( maximum 10 students from Finland), Simulation takes place yearly abroad in different cooperative universites in Europe.
Enrollment
14.11.2022 - 15.01.2023
Timing
16.03.2023 - 02.04.2023
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Juhani Palomäki
Student groups
-
LITA21A
-
LITA21C
-
LITA21B
-
LITA21D
Objective
Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyse the market, choose target groups and plan how to position their products. Students are able to use market research in decision making to plan an effective marketing mix. They can also draw up a marketing budget and analyse the results of their company compared to their competitors.
Content
- market analysis
- the choice of target groups
- positioning
- utilisation of market research in decision making
- planning the marketing mix
- budgeting
Materials
Handbook of simulation.
Teaching methods
Preliminary lectures and simulation.
Exam schedules
No exam, intensive period abroad.
Student workload
Lectures 6 h, intensive period 1 week abroad and independent work 12 h.
Evaluation scale
Passed/failed
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students are able to use market research in decision-making to plan a marketing mix.
Assessment criteria, good (3)
The student has carried out work well and participated actively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.
Assessment methods and criteria
Active participation.
Further information
Limited participation ( maximum 10 students from Finland), Simulation takes place yearly abroad in different cooperative universites in Europe.
Enrollment
15.10.2021 - 31.01.2022
Timing
14.03.2022 - 08.04.2022
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Juhani Palomäki
Student groups
-
LITA20A
-
LITA20B
-
LITA20C
-
LITA20D
Objective
Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyse the market, choose target groups and plan how to position their products. Students are able to use market research in decision making to plan an effective marketing mix. They can also draw up a marketing budget and analyse the results of their company compared to their competitors.
Content
- market analysis
- the choice of target groups
- positioning
- utilisation of market research in decision making
- planning the marketing mix
- budgeting
Materials
Handbook of simulation.
Teaching methods
Preliminary lectures and simulation.
Exam schedules
No exam, intensive period abroad.
Student workload
Lectures 6 h, intensive period 1 week abroad and independent work 12 h.
Evaluation scale
Passed/failed
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students are able to use market research in decision-making to plan a marketing mix.
Assessment criteria, good (3)
The student has carried out work well and participated actively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.
Assessment methods and criteria
Active participation.
Further information
Limited participation ( maximum 10 students from Finland), Simulation takes place yearly abroad in different cooperative universites in Europe.