MarkStrat Simulation (3cr)
Code: LTHA110-3010
General information
- Enrollment
- 01.09.2025 - 31.03.2026
- Registration for the implementation has begun.
- Timing
- 02.03.2026 - 31.05.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- SeAMK Business Management and SME Business Management
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Juhani Palomäki
- Tiina Wakaume
- Groups
-
LITA24ABachelor of Business Administration, Business Management
-
LITA24BBachelor of Business Administration, Business Management
-
LITA24CBachelor of Business Administration, Business Management
-
LITA24DBachelor of Business Administration, Business Management
- Course
- LTHA110
Evaluation scale
1-5
Objective
Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyse the market, choose target groups and plan how to position their products. Students are able to use market research in decision making to plan an effective marketing mix. They can also draw up a marketing budget and analyse the results of their company compared to their competitors.
Content
- market analysis
- the choice of target groups
- positioning
- utilisation of market research in decision making
- planning the marketing mix
- budgeting
Materials
Manual: Markstrat for Executives
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students are able to use market research in decision-making to plan a marketing mix.
Assessment criteria, good (3)
The student has carried out work well and participated actively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.