Study Guide

A Bachelor of Business Administration (IB):
- is able to outline and evaluate the key patterns and trends in international business activity, the different approaches to internationalisation, the influence of increasing globalisation, international trade systems and financial relations and the role of several principal institutions (e.g. WTO, EU, IMF, World Bank) in international business
- is able to evaluate the impact of trends in the international business environment on one's own activities and on business policy.

A Bachelor of Business Administration (IB):
- is able to evaluate the differences between national, organisational and occupational cultures and to outline strategies for adapting to these differences in e.g. human resources management, marketing and intercultural communication
- is able to identify the relevant dimensions of cultures and develop self-awareness with regard to one's own cultural background
- is able to adapt one's behaviour to the standards of other cultures and to maintain an international network essential to one's duties.

A Bachelor of Business Administration (IB) is able to evaluate processes and make decisions involved in developing international export/import operations, for example, and focusing on supply-chain management and to explain the meaning and application of key logistical concepts.

A Bachelor of Business Administration (IB):
- is able to carry out a country analysis on the macro-, micro- and industrial levels and to conduct an international market survey for evaluating foreign market opportunities and competition
- is able to formulate market-entry strategies, draft an international marketing plan and to implement, co-ordinate and manage an international marketing (and sales) scheme and project
- is able to create, develop and maintain profitable customer relationships.

A Bachelor of Business Administration (IB):
- is able to utilise the conceptual and visionary skills to contribute to the development, evaluation and implementation of the internationalisation strategy of a company
- is able to pro-actively seek and commercially evaluate business opportunities for both new and existing products; understands risk-taking as a way to optimise business profit
- is able to compile and defend a business plan for a (start-up) company
- is able to perform a variety of cost and revenue calculations and to transform these data into information needed for decision-making and budgeting
- is able to contribute to and evaluate key accounting summaries and investment opportunities.

A Bachelor of Business Administration (IB) is able to research and analyse relevant international business problems, to propose policy objectives and to prepare alternative solutions to optimise business and human resource processes for strengthening the synergy between strategic, structural and cultural aspects of an organisation.

The graduating student recognises the strengths and development areas of their competence and learning methods, and they utilise the opportunities communities and digitalisation provide in their learning.
- Assesses and develops their competence and learning methods in different learning environments.
- Is able to acquire, critically assess and appropriately apply the national and
international knowledge base and practices of their field.
- Also takes responsibility for group learning and sharing what has been learned.

The graduating student has versatile working life skills and is able to operate in work communities of their field.
- Is able to work constructively in a work community and promotes their own and their work community’s well-be-ing.
- Is able to act professionally in communication and interaction situations at a workplace.
- Utilises the opportunities offered by technology and digitalisation in their work.
- Understands the complexity of chang-ing working life and their own resilience in changing working life situations.
- Has capabilities for an entrepreneurial approach.

The graduating student adheres to the ethical principles and values of their field of profession, taking the principles of equality and non-dis-crimination into account.
- Is able to take responsibility for their own actions and their consequences and reflects on them in accordance with the ethical principles and values of their field.
- Takes others into account and pro-motes equality and non-discrimina-tion.
- Take into account the realisation of di-versity and accessibility in their ac-tions.
- Understands the principles of respon-sible conduct of research and adheres to them.
- Is able to influence society based on ethical values.

The graduating student is familiar with the prin-ciples of sustainable development, promotes their implementation and acts responsibly as a professional and a member of society.
- Is able to use information related to their field in finding, implementing and establishing sustainable solutions and operating models.
- Understands sustainability challenges, their interdependencies and the vari-ous aspects of issues and problems.

The graduating student is able to operate in multicultural and international operating environments and networks.
- Is familiar with the impacts of their cultural background on their activities and is able to develop operating methods that take multiculturalism into account in their work community.
- Is able to monitor and utilise the inter-national development of their field in their work.
- Is able to communicate internationally in their work tasks.

The graduating student is able to develop solu-tions that anticipate the future of their own field, applying existing knowledge and research and development methods.
- Solves problem situations creatively and reforms operating methods to-gether with others.
- Is able to work in projects in coopera-tion with actors of different fields.
- Is able to apply existing knowledge in the field in development and utilises re-search and development methods.
- Is able to seek customer-oriented, sus-tainable and economically viable solu-tions, anticipating the future of their field.

• is able to act entrepreneurially in working life
• is able to recognise business opportunities
• understands the interactions between a company and its operating environment
• understands the principles of business profitability
• is able to analyse the operations and risks of a business