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Digitalization of BusinessLaajuus (3 cr)

Code: IB00DC60

Objective

Student is aware of the reasons, which create pressure for digitisation in companies. Student knows digital business models and can apply them as options, when developing existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.

Content

- Digital disruption in companies
- New digital business models
- Analyzing the need for digitization
- Possibilities for new revenue logics
- Digital customer journey funnels
- Digital value propositions
- Developing current business model and revenue logic
. Creating a digital value chain and a-value proposition

Qualifications

Basic studies

Assessment criteria, satisfactory (1)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe various digital business models. Student can describe new revenue logic, customer journey and value proposition in digital business.

Assessment criteria, good (3)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options when he/she develops existing businesses. Student can analyze companies and their need for digitization. Student knows new revenue logic and can analyze customer journey and value proposition in digital business

Assessment criteria, excellent (5)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options, when he/she develops existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.

Enrollment

11.11.2024 - 19.02.2025

Timing

03.03.2025 - 23.05.2025

Credits

3 op

Teaching languages
  • English
Degree programmes
  • Bachelor of Business Administration, International Business
Teachers
  • Maja Krljic
Student groups
  • IB23A
    Bachelor of Business Administration, International Business

Objective

Student is aware of the reasons, which create pressure for digitisation in companies. Student knows digital business models and can apply them as options, when developing existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.

Content

- Digital disruption in companies
- New digital business models
- Analyzing the need for digitization
- Possibilities for new revenue logics
- Digital customer journey funnels
- Digital value propositions
- Developing current business model and revenue logic
. Creating a digital value chain and a-value proposition

Materials

Lectures, slides provided in lectures and scientific articles.

Teaching methods

Lectures, class exercises, workshops, class project and oral exam.

Student workload

16 hours of lectures and workshop. 4 hours for the oral exam. 61 hours of self study. Total of 3 ECTS.

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe various digital business models. Student can describe new revenue logic, customer journey and value proposition in digital business.

Assessment criteria, good (3)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options when he/she develops existing businesses. Student can analyze companies and their need for digitization. Student knows new revenue logic and can analyze customer journey and value proposition in digital business

Assessment criteria, excellent (5)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options, when he/she develops existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.

Assessment methods and criteria

Assessment for class participation (class attendance) 25%, Exercises in class (pass/fail) 25%, class project 25% and oral exam 25%

Qualifications

Basic studies

Enrollment

11.11.2024 - 19.02.2025

Timing

03.03.2025 - 23.05.2025

Credits

3 op

Teaching languages
  • English
Degree programmes
  • Bachelor of Business Administration, International Business
Teachers
  • Maja Krljic
Scheduling groups
  • Avoin AMK (Ei koske tutkinto-opiskelijaa) (Size: 5. Open UAS: 5.)
Student groups
  • IB23B
    Bachelor of Business Administration, International Business
Education groups
  • Open UAS (Doesn't apply to degree student)

Objective

Student is aware of the reasons, which create pressure for digitisation in companies. Student knows digital business models and can apply them as options, when developing existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.

Content

- Digital disruption in companies
- New digital business models
- Analyzing the need for digitization
- Possibilities for new revenue logics
- Digital customer journey funnels
- Digital value propositions
- Developing current business model and revenue logic
. Creating a digital value chain and a-value proposition

Materials

Lectures, slides provided in lectures and scientific articles.

Teaching methods

Lectures, class exercises, workshops, class project and oral exam.

Student workload

16 hours of lectures and workshop. 4 hours for the oral exam. 61 hours of self study. Total of 3 ECTS

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe various digital business models. Student can describe new revenue logic, customer journey and value proposition in digital business.

Assessment criteria, good (3)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options when he/she develops existing businesses. Student can analyze companies and their need for digitization. Student knows new revenue logic and can analyze customer journey and value proposition in digital business

Assessment criteria, excellent (5)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options, when he/she develops existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.

Assessment methods and criteria

Assessment for class participation (class attendance) 25%, Exercises in class (pass/fail) 25%, class project 25% and oral exam 25%

Qualifications

Basic studies

Enrollment

17.04.2023 - 11.10.2023

Timing

06.11.2023 - 17.12.2023

Credits

3 op

Teaching languages
  • English
Degree programmes
  • Bachelor of Business Administration, International Business
Teachers
  • Nicolas Martinez
Student groups
  • IB22A

Objective

Student is aware of the reasons, which create pressure for digitisation in companies. Student knows digital business models and can apply them as options, when developing existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.

Content

- Digital disruption in companies
- New digital business models
- Analyzing the need for digitization
- Possibilities for new revenue logics
- Digital customer journey funnels
- Digital value propositions
- Developing current business model and revenue logic
. Creating a digital value chain and a-value proposition

Materials

Teacher provides materials and relevant articles

Teaching methods

Lectures, workshops, groupwork

Student workload

3 ECTS x 27h = 81 hours

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe various digital business models. Student can describe new revenue logic, customer journey and value proposition in digital business.

Assessment criteria, good (3)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options when he/she develops existing businesses. Student can analyze companies and their need for digitization. Student knows new revenue logic and can analyze customer journey and value proposition in digital business

Assessment criteria, excellent (5)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options, when he/she develops existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.

Assessment methods and criteria

Groupwork, Cases and exam

Qualifications

Basic studies

Enrollment

17.04.2023 - 11.10.2023

Timing

06.11.2023 - 17.12.2023

Credits

3 op

Teaching languages
  • English
Degree programmes
  • Bachelor of Business Administration, International Business
Teachers
  • Nicolas Martinez
Student groups
  • IB22B

Objective

Student is aware of the reasons, which create pressure for digitisation in companies. Student knows digital business models and can apply them as options, when developing existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.

Content

- Digital disruption in companies
- New digital business models
- Analyzing the need for digitization
- Possibilities for new revenue logics
- Digital customer journey funnels
- Digital value propositions
- Developing current business model and revenue logic
. Creating a digital value chain and a-value proposition

Materials

Teacher provides materials and relevant articles

Teaching methods

Lectures, workshops, groupwork

Student workload

3 ECTS x 27h = 81 hours

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe various digital business models. Student can describe new revenue logic, customer journey and value proposition in digital business.

Assessment criteria, good (3)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options when he/she develops existing businesses. Student can analyze companies and their need for digitization. Student knows new revenue logic and can analyze customer journey and value proposition in digital business

Assessment criteria, excellent (5)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options, when he/she develops existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.

Assessment methods and criteria

Groupwork, Cases and exam

Qualifications

Basic studies