Study Guide

Objective

Student is aware of the reasons, which create pressure for digitisation in companies. Student knows digital business models and can apply them as options, when developing existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.

Content

- Digital disruption in companies
- New digital business models
- Analyzing the need for digitization
- Possibilities for new revenue logics
- Digital customer journey funnels
- Digital value propositions
- Developing current business model and revenue logic
. Creating a digital value chain and a-value proposition

Materials

Lectures, slides provided in lectures and scientific articles.

Teaching methods

Lectures, class exercises, workshops, class project and oral exam.

Student workload

16 hours of lectures and workshop. 4 hours for the oral exam. 61 hours of self study. Total of 3 ECTS.

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe various digital business models. Student can describe new revenue logic, customer journey and value proposition in digital business.

Assessment criteria, good (3)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options when he/she develops existing businesses. Student can analyze companies and their need for digitization. Student knows new revenue logic and can analyze customer journey and value proposition in digital business

Assessment criteria, excellent (5)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options, when he/she develops existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.

Assessment methods and criteria

Assessment for class participation (class attendance) 25%, Exercises in class (pass/fail) 25%, class project 25% and oral exam 25%

Qualifications

Basic studies