Communication and Marketing of an Event (3cr)
Code: KH18CKTT02-3001
General information
- Enrollment
- 01.11.2016 - 10.03.2017
- Registration for the implementation has ended.
- Timing
- 16.01.2017 - 19.03.2017
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Degree programmes
- Bachelor of Business Administration, Library and Information Services
- Teachers
- Johanna Ikola
- Course
- KH18CKTT02
Objective
Students are able to create a marketing and communication plan for an event. Students are able to understand the role and meaning of marketing on a event. They are able to understand the basics of communication (internal and external) from the viewpoint of event management.
Content
Students get to know marketing and communication and the importance of these. They make a marketing and communication plan on an event and various small-scale written assignments.
Teaching methods
lectures, exercises, independent study
Assessment criteria, satisfactory (1)
5
Student has an excellent command of the skills required in the course
3-4
Studentt has a good command of the skills required in the course
1-2
Student has a satisfactory command of the skills required in the course
Qualifications
KH18CKTT01 The Basics of Event Management, 7 cr.