Communication and Marketing of an Event (3cr)

Objective

Students are able to create a marketing and communication plan for an event. Students are able to understand the role and meaning of marketing on a event. They are able to understand the basics of communication (internal and external) from the viewpoint of event management.

Content

Students get to know marketing and communication and the importance of these. They make a marketing and communication plan on an event and various small-scale written assignments.

Qualifications

KH18CKTT01 The Basics of Event Management, 7 cr.

Assessment criteria, satisfactory (1)

5
Student has an excellent command of the skills required in the course
3-4
Studentt has a good command of the skills required in the course
1-2
Student has a satisfactory command of the skills required in the course

Materials

Will be announced at the beginning of the course

Teaching methods

lectures, exercises, independent study