Automotive Marketing and Services (3cr)

Evaluation scale

1-5

Objective

After completing the course, the student is able to:
- Analyze different customer situations and customer behavior
- Explain the stages of the service event and identify the components of service quality
- Apply what they have learned to customer service in both internal and external contexts
- Explain the components of service quality in both personal and digital service
- Explain general concepts related to marketing as well as functions related to the automotive industry’s economy and product sales
- Search for the latest information on the subject.

Content

- Service and sales event and their stages
- Digital service
- Challenging customer situations
- Encountering different types of customers
- Service quality
- Communication and interaction in a customer service situation
- The role of sales work in marketing communication
- Aftersales in the automotive industry

Materials

Lecturers material

Teaching methods

- Lectures
- Exercises
- Group work
- Independent study
- Information search

Student workload

Will be announced at the beginning of the course.

Assessment criteria, satisfactory (1)

Level 1-2: Student knows the basics of the knowledge objectives of the course.

Assessment criteria, good (3)

Level 3-4: Student knows the knowledge objectives of the course well.

Assessment criteria, excellent (5)

Level 5: Student knows the knowledge objectives of the course well and can apply their knowledge in practice.

Qualifications

No previous studies are required.