Automotive Marketing and Services (3cr)
Course unit code: KC00CC51
General information
- Credits
- 3 cr
Objective
Upon completion of the course, students,
- will understand the basics in marketing in car industry and busines.
- be able to seek information on the subject
Content
- development of the marketing
- competitive tools
- sales in sparepart and repairshop
- car sale and general sales terms
- consumer protection
- customer service
Qualifications
No previous studies are required.
Assessment criteria, satisfactory (1)
Level 1-2: Student knows the basics of the knowledge objectives of the course.
Assessment criteria, good (3)
Level 3-4: Student knows the knowledge objectives of the course well.
Assessment criteria, excellent (5)
Level 5: Student knows the knowledge objectives of the course well and can apply their knowledge in practice.
Materials
Lecturers material