Study Guide

Objective

Upon completion of the course, students,
- will understand the basics in marketing in car industry and busines.
- be able to seek information on the subject

Content

- development of the marketing
- competitive tools
- sales in sparepart and repairshop
- car sale and general sales terms
- consumer protection
- customer service

Materials

Lecturers material

Teaching methods

- Lectures
- Exercises
- Group work
- Independent study
- Information search

Student workload

Will be announced at the beginning of the course.

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Level 1-2: Student knows the basics of the knowledge objectives of the course.

Assessment criteria, good (3)

Level 3-4: Student knows the knowledge objectives of the course well.

Assessment criteria, excellent (5)

Level 5: Student knows the knowledge objectives of the course well and can apply their knowledge in practice.

Assessment methods and criteria

An examination/other way and trainings: 50/50
The presence (min 50%) and hour activity affect a grade.

Qualifications

No previous studies are required.