Digital marketing (5cr)
Code: 2B00CK10-3004
General information
- Enrollment
- 11.11.2024 - 10.01.2025
- Registration for the implementation has ended.
- Timing
- 13.01.2025 - 23.02.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Teachers
- Meeri Karusaari
- Course
- 2B00CK10
Evaluation scale
1-5
Objective
Students will be able to
- recognize the special features of digital marketing.
- analyse the efficient of email marketing
- make an marketing plan
Content
- the definition of the target group
- planing and implementation of the Webb pages
- search engine optimization and advertising
- the tools of digital marketing: email, Facebook, Instagram
- write a marketing plan
Assessment criteria, satisfactory (1)
The student can list the methods of the advertising in a social media. He identifies the methods of the email marketing. The student can draw up in the control of the teacher of the marketing plan.
Assessment criteria, good (3)
The student can analyze the methods of the advertising in a social media. He can analyze the effectiveness of the email marketing and is able to draw up the marketing plan.
Assessment criteria, excellent (5)
The student can compare the effectiveness of the methods of the advertising in a social media. He can analyze the effect of the digital marketing on the result. The student is able to draw up a many-sided marketing plan.
Further information
Soveltuu kulttuurituottajan työpajaopinnoksi. Toteutetaan keskiviikkoiltapäivisin klo 12.15-16.00.