Study Guide

Objective

The student understands the importance of service innovations in society and is able to commercialize various services through service design. He is able to design and develop services, products, and internal processes to meet the company's business objectives and customer needs.

Content

Service innovations
Special features of the service business economy
Service design process and tools
Levels of influence on service design in business
Productization of the service concept

The course includes development work for a company or organization.

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student understands the importance of service design and is able to name the methods of service design. The student is able to outline the process of service design and understand what the customer values in the service.

Assessment criteria, good (3)

The student is able to solve business problems with the help of service design methods. He/she is able to distinguish between the service's experiential contact points and processes. The student understands the main features of the service design process and understands the elements of value formation.

Assessment criteria, excellent (5)

The student is able to solve companies' problems independently using service design methods. The student is able to independently develop and change existing processes, taking into account the wishes of the customer or client, by utilizing user orientation. The student is able to apply for business loans and opportunities in the development of services.