Automotive Marketing and Services (3 cr)
Code: KC00CC51-3001
General information
Enrollment
03.12.2021 - 23.01.2022
Timing
10.01.2022 - 27.02.2022
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Engineering, Mechanical Engineering
Teachers
- Ari Saunamäki
Student groups
-
AUTO19
Objective
Upon completion of the course, students,
- will understand the basics in marketing in car industry and busines.
- be able to seek information on the subject
Content
- development of the marketing
- competitive tools
- sales in sparepart and repairshop
- car sale and general sales terms
- consumer protection
- customer service
Materials
Lecturers material
Teaching methods
- Lectures
- Exercises
- Group work
- Independent study
- Information search
Student workload
Will be announced at the beginning of the course.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Level 1-2: Student knows the basics of the knowledge objectives of the course.
Assessment criteria, good (3)
Level 3-4: Student knows the knowledge objectives of the course well.
Assessment criteria, excellent (5)
Level 5: Student knows the knowledge objectives of the course well and can apply their knowledge in practice.
Assessment methods and criteria
An examination/other way and trainings: 50/50
The presence (min 50%) and hour activity affect a grade.
Qualifications
No previous studies are required.