Sales (3cr)
Code: LT00BE37-3003
General information
- Enrollment
- 15.10.2019 - 10.01.2020
- Registration for the implementation has ended.
- Timing
- 16.01.2020 - 15.02.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Teaching languages
- Finnish
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Kim Leppänen
- Course
- LT00BE37
Objective
The student can describe the role of sales in integrated marketing communications. The student knows the basics of sales work. The student can evaluate sales situations and his/her own strengths and development needs as a salesperson.
Content
- Basics of sales work
- Role of sales in marketing communications
- The phases of a sales process
- Qualities and practices of a good salesperson
Materials
Luennoitsijan ilmoittama materiaali.
Soveltuvin osin esim. Hänti, Kairisto-Mertanen ja Kock 2016: Oivaltava myyntityö. Asiakkaana organisaatio. Edita
Ojanen 2013: Reseptejä asiakassuhteisiin, Asiakasta ei jätetä. Talentum.
Vierula 2014: Suuri integraatiokirja: markkinointi, myynti ja viestintä. Talentum.
Teaching methods
Luennot, harjoitukset ja ryhmätyöt.
Student workload
81h, josta 10h lähiopetusta ja 71h opiskelijan itsenäistä opiskelua
Assessment criteria, satisfactory (1)
The student has done the work and participated as instructed. The student can describe the role of sales in integrated marketing communications. The student can apply the basics of sales work. The student can evaluate sales situations and his/her own strengths and development needs as a salesperson.
Assessment criteria, good (3)
The student has done the work well and participated actively. The student can describe the role of sales in integrated marketing communications. The student can apply the basics of sales work to a good standard. The student can evaluate sales situations and his/her own strengths and development needs as a salesperson.
Assessment criteria, excellent (5)
The student has done the work to an excellent standard and participated actively and constructively. The student can describe the role of sales in integrated marketing communications. He/she can apply the basics of sales work to an excellent standard. The student can evaluate sales situations and his/her own strengths and development needs as a salesperson.
Qualifications
Basics of Marketing
Further information
Arviointiasteikko 1-5