Sales (3cr)

Objective

The student can describe the role of sales in integrated marketing communications. The student knows the basics of sales work. The student can evaluate sales situations and his/her own strengths and development needs as a salesperson.

Content

- Basics of sales work
- Role of sales in marketing communications
- The phases of a sales process
- Qualities and practices of a good salesperson

Qualifications

Basics of Marketing

Assessment criteria, satisfactory (1)

The student has done the work and participated as instructed. The student can describe the role of sales in integrated marketing communications. The student can apply the basics of sales work. The student can evaluate sales situations and his/her own strengths and development needs as a salesperson.

Assessment criteria, good (3)

The student has done the work well and participated actively. The student can describe the role of sales in integrated marketing communications. The student can apply the basics of sales work to a good standard. The student can evaluate sales situations and his/her own strengths and development needs as a salesperson.

Assessment criteria, excellent (5)

The student has done the work to an excellent standard and participated actively and constructively. The student can describe the role of sales in integrated marketing communications. He/she can apply the basics of sales work to an excellent standard. The student can evaluate sales situations and his/her own strengths and development needs as a salesperson.