Developing experience services through service design (2cr)

Objective

The student is able to:
-structure experiential elements as part of services and their marketing
-apply service design principles in the development of experience services
-create a customer-oriented service concept that leverages experiential elements

Content

The concept and significance of experiential elements in service business
Introduction to the principles and methods of service design
Researching customer needs as part of building user experience
The role and methods of creative ideation in developing experience services

Assessment criteria, approved/failed

Pass: The student can describe the steps and work processes used in service design. Can use up-to-date information and tools to carry out the work. Can assess his/her own competence. Participate in one workshop to present the event you are planning.