MarketingLaajuus (3 cr)
Code: KC00CC49
Objective
Students will acquire insight into customer-focused marketing concepts, models, as well as various marketing strategies and how they should be implemented. Students will understand customer-focused marketing as a critical success factor in marketing.
Content
- Operational environment and forms of marketing
- Customer-focused marketing
- Segmentation and marketing to the individual
- Internal marketing
- Marketing organisation: structure and resources
- New competition for the service industry and customer relations management
- Role of communication in marketing
- Service culture
Qualifications
No previous studies are required.
Assessment criteria, satisfactory (1)
Level 1-2: Student knows the basics of the knowledge objectives of the course.
Assessment criteria, good (3)
Level 3-4: Student knows the knowledge objectives of the course well.
Assessment criteria, excellent (5)
Level 5: Student knows the knowledge objectives of the course well and can apply their knowledge in practice.
Materials
Bergström & Leppänen: Yrityksen asiakasmarkkinointi
Lahtinen & Isoviita: Asiakaspalvelun ja markkinoinnin perusteet
Grönroos: Palveluiden johtaminen ja markkinointi
Enrollment
22.04.2024 - 04.09.2024
Timing
19.08.2024 - 27.10.2024
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Engineering, Mechanical Engineering
Teachers
- Helena Myllymäki
Student groups
-
MKONE21
Objective
Students will acquire insight into customer-focused marketing concepts, models, as well as various marketing strategies and how they should be implemented. Students will understand customer-focused marketing as a critical success factor in marketing.
Content
- Operational environment and forms of marketing
- Customer-focused marketing
- Segmentation and marketing to the individual
- Internal marketing
- Marketing organisation: structure and resources
- New competition for the service industry and customer relations management
- Role of communication in marketing
- Service culture
Materials
Bergström & Leppänen: Yrityksen asiakasmarkkinointi
Lahtinen & Isoviita: Asiakaspalvelun ja markkinoinnin perusteet
Grönroos: Palveluiden johtaminen ja markkinointi
Teaching methods
Team learning
Student workload
81 h
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Level 1-2: Student knows the basics of the knowledge objectives of the course.
Assessment criteria, good (3)
Level 3-4: Student knows the knowledge objectives of the course well.
Assessment criteria, excellent (5)
Level 5: Student knows the knowledge objectives of the course well and can apply their knowledge in practice.
Assessment methods and criteria
Self and peer evaluation, teacher's evaluation
Assessment criteria, satisfactory (1)
There are major skills gaps. There is almost no theoretical or practical analysis. The structure of the learning product is inadequate, with several areas not covered without justification.
Assessment criteria, good (3)
The student knows the key issues in the objectives and is able to name and present them. The examination of the issues is superficial. Only a few sources are used. The link between theory and practice is not clearly understood. Either theory or practice is treated in a limited way.
Assessment criteria, excellent (5)
The student has a comprehensive knowledge of the basics of the objectives and is able to combine and present them. The student's performance demonstrates a mastery of the concepts and is able to explain the content of the course. The structure of the work is clear. Theory has been covered and practical consideration has been given. Some scientific sources have been used. The practical analysis is superficial and rather extensive.
Assessment criteria, approved/failed
The student has a broad knowledge of the issues presented in the learning outcomes and is able to combine them with each other in a variety of ways, as well as to justify and evaluate his/her actions and conclusions. They can apply their knowledge, draw conclusions and find solutions in new situations. The theoretical treatment of issues is broad, deep and reflective. Each area is carefully addressed. The practical examination of issues is very good, taking a broad view of the issues. There is an in-depth exploration of the issues and a rich reflection on the issues themselves. A wide range of scientific sources has been used.
Qualifications
No previous studies are required.
Enrollment
13.11.2023 - 20.02.2024
Timing
04.03.2024 - 28.04.2024
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Engineering, Mechanical Engineering
Teachers
- Helena Myllymäki
Student groups
-
KONE22
Objective
Students will acquire insight into customer-focused marketing concepts, models, as well as various marketing strategies and how they should be implemented. Students will understand customer-focused marketing as a critical success factor in marketing.
Content
- Operational environment and forms of marketing
- Customer-focused marketing
- Segmentation and marketing to the individual
- Internal marketing
- Marketing organisation: structure and resources
- New competition for the service industry and customer relations management
- Role of communication in marketing
- Service culture
Materials
Bergström & Leppänen: Yrityksen asiakasmarkkinointi
Lahtinen & Isoviita: Asiakaspalvelun ja markkinoinnin perusteet
Grönroos: Palveluiden johtaminen ja markkinointi
Teaching methods
Team learning, online course
Student workload
27 h/ects
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Level 1-2: Student knows the basics of the knowledge objectives of the course.
Assessment criteria, good (3)
Level 3-4: Student knows the knowledge objectives of the course well.
Assessment criteria, excellent (5)
Level 5: Student knows the knowledge objectives of the course well and can apply their knowledge in practice.
Assessment methods and criteria
Active participating at course and compliting given assignments. Information searching, applying theory to practice, evaluating the learning and making learnig process visible.
Assessment criteria, good (3)
Student knows the basics of the knowledge objectives of the course. There is some lack to understand connection between the theory and practical approach.
Assessment criteria, excellent (5)
Student knows the knowledge objectives of the course well. Student's approach is wide but not so deep.
Assessment criteria, approved/failed
Student knows the knowledge objectives of the course well and can apply their knowledge in practice. Student's vapproach is wide and deep in every aspect of the course.
Qualifications
No previous studies are required.
Enrollment
17.04.2023 - 06.09.2023
Timing
21.08.2023 - 29.10.2023
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Engineering, Mechanical Engineering
Teachers
- Helena Myllymäki
Student groups
-
MKONE20
Objective
Students will acquire insight into customer-focused marketing concepts, models, as well as various marketing strategies and how they should be implemented. Students will understand customer-focused marketing as a critical success factor in marketing.
Content
- Operational environment and forms of marketing
- Customer-focused marketing
- Segmentation and marketing to the individual
- Internal marketing
- Marketing organisation: structure and resources
- New competition for the service industry and customer relations management
- Role of communication in marketing
- Service culture
Materials
Bergström & Leppänen: Yrityksen asiakasmarkkinointi
Lahtinen & Isoviita: Asiakaspalvelun ja markkinoinnin perusteet
Grönroos: Palveluiden johtaminen ja markkinointi
Teaching methods
Team learning, online course
Student workload
27 h/ects
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Level 1-2: Student knows the basics of the knowledge objectives of the course.
Assessment criteria, good (3)
Level 3-4: Student knows the knowledge objectives of the course well.
Assessment criteria, excellent (5)
Level 5: Student knows the knowledge objectives of the course well and can apply their knowledge in practice.
Assessment methods and criteria
Active participating at course and compliting given assignments. Information searching, applying theory to practice, evaluating the learning and making learnig process visible.
Assessment criteria, good (3)
Student knows the basics of the knowledge objectives of the course. There is some lack to understand connection between the theory and practical approach.
Assessment criteria, excellent (5)
Student knows the knowledge objectives of the course well. Student's approach is wide but not so deep.
Assessment criteria, approved/failed
Student knows the knowledge objectives of the course well and can apply their knowledge in practice. Student's vapproach is wide and deep in every aspect of the course.
Qualifications
No previous studies are required.
Enrollment
14.11.2022 - 22.02.2023
Timing
06.03.2023 - 30.04.2023
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Engineering, Mechanical Engineering
Teachers
- Helena Myllymäki
Student groups
-
KONE21
Objective
Students will acquire insight into customer-focused marketing concepts, models, as well as various marketing strategies and how they should be implemented. Students will understand customer-focused marketing as a critical success factor in marketing.
Content
- Operational environment and forms of marketing
- Customer-focused marketing
- Segmentation and marketing to the individual
- Internal marketing
- Marketing organisation: structure and resources
- New competition for the service industry and customer relations management
- Role of communication in marketing
- Service culture
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Level 1-2: Student knows the basics of the knowledge objectives of the course.
Assessment criteria, good (3)
Level 3-4: Student knows the knowledge objectives of the course well.
Assessment criteria, excellent (5)
Level 5: Student knows the knowledge objectives of the course well and can apply their knowledge in practice.
Qualifications
No previous studies are required.
Enrollment
16.04.2022 - 07.09.2022
Timing
15.08.2022 - 16.10.2022
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Engineering, Mechanical Engineering
Teachers
- Helena Myllymäki
Student groups
-
MKONE19
Objective
Students will acquire insight into customer-focused marketing concepts, models, as well as various marketing strategies and how they should be implemented. Students will understand customer-focused marketing as a critical success factor in marketing.
Content
- Operational environment and forms of marketing
- Customer-focused marketing
- Segmentation and marketing to the individual
- Internal marketing
- Marketing organisation: structure and resources
- New competition for the service industry and customer relations management
- Role of communication in marketing
- Service culture
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Level 1-2: Student knows the basics of the knowledge objectives of the course.
Assessment criteria, good (3)
Level 3-4: Student knows the knowledge objectives of the course well.
Assessment criteria, excellent (5)
Level 5: Student knows the knowledge objectives of the course well and can apply their knowledge in practice.
Qualifications
No previous studies are required.
Enrollment
07.02.2022 - 20.03.2022
Timing
07.03.2022 - 08.05.2022
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Engineering, Mechanical Engineering
Teachers
- Helena Myllymäki
Student groups
-
KONE20
Objective
Students will acquire insight into customer-focused marketing concepts, models, as well as various marketing strategies and how they should be implemented. Students will understand customer-focused marketing as a critical success factor in marketing.
Content
- Operational environment and forms of marketing
- Customer-focused marketing
- Segmentation and marketing to the individual
- Internal marketing
- Marketing organisation: structure and resources
- New competition for the service industry and customer relations management
- Role of communication in marketing
- Service culture
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Level 1-2: Student knows the basics of the knowledge objectives of the course.
Assessment criteria, good (3)
Level 3-4: Student knows the knowledge objectives of the course well.
Assessment criteria, excellent (5)
Level 5: Student knows the knowledge objectives of the course well and can apply their knowledge in practice.
Qualifications
No previous studies are required.