Marketing (3cr)
Code: KC00CC49-3007
General information
- Enrollment
- 14.02.2025 - 19.02.2025
- Registration for the implementation has ended.
- Timing
- 03.03.2025 - 27.04.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- SeAMK Mechanical Engineering
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Degree programmes
- Bachelor of Engineering, Mechanical Engineering
- Teachers
- Helena Myllymäki
- Groups
-
KONE23Bachelor of Engineering, Mechanical Engineering
- Course
- KC00CC49
Evaluation scale
1-5
Objective
Students will acquire insight into customer-focused marketing concepts, models, as well as various marketing strategies and how they should be implemented. Students will understand customer-focused marketing as a critical success factor in marketing.
Content
- Operational environment and forms of marketing
- Customer-focused marketing
- Segmentation and marketing to the individual
- Internal marketing
- Marketing organisation: structure and resources
- New competition for the service industry and customer relations management
- Role of communication in marketing
- Service culture
Materials
Bergström & Leppänen: Yrityksen asiakasmarkkinointi
Lahtinen & Isoviita: Asiakaspalvelun ja markkinoinnin perusteet
Grönroos: Palveluiden johtaminen ja markkinointi
Teaching methods
Team learning
Student workload
81 h
Assessment criteria, satisfactory (1)
Level 1-2: Student knows the basics of the knowledge objectives of the course.
Assessment criteria, good (3)
Level 3-4: Student knows the knowledge objectives of the course well.
Assessment criteria, excellent (5)
Level 5: Student knows the knowledge objectives of the course well and can apply their knowledge in practice.
Qualifications
No previous studies are required.