Marketing (3 cr)
Code: KC00CC49-3005
General information
Enrollment
13.11.2023 - 20.02.2024
Timing
04.03.2024 - 28.04.2024
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Engineering, Mechanical Engineering
Teachers
- Helena Myllymäki
Student groups
-
KONE22
Objective
Students will acquire insight into customer-focused marketing concepts, models, as well as various marketing strategies and how they should be implemented. Students will understand customer-focused marketing as a critical success factor in marketing.
Content
- Operational environment and forms of marketing
- Customer-focused marketing
- Segmentation and marketing to the individual
- Internal marketing
- Marketing organisation: structure and resources
- New competition for the service industry and customer relations management
- Role of communication in marketing
- Service culture
Materials
Bergström & Leppänen: Yrityksen asiakasmarkkinointi
Lahtinen & Isoviita: Asiakaspalvelun ja markkinoinnin perusteet
Grönroos: Palveluiden johtaminen ja markkinointi
Teaching methods
Team learning, online course
Student workload
27 h/ects
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Level 1-2: Student knows the basics of the knowledge objectives of the course.
Assessment criteria, good (3)
Level 3-4: Student knows the knowledge objectives of the course well.
Assessment criteria, excellent (5)
Level 5: Student knows the knowledge objectives of the course well and can apply their knowledge in practice.
Assessment methods and criteria
Active participating at course and compliting given assignments. Information searching, applying theory to practice, evaluating the learning and making learnig process visible.
Assessment criteria, good (3)
Student knows the basics of the knowledge objectives of the course. There is some lack to understand connection between the theory and practical approach.
Assessment criteria, excellent (5)
Student knows the knowledge objectives of the course well. Student's approach is wide but not so deep.
Assessment criteria, approved/failed
Student knows the knowledge objectives of the course well and can apply their knowledge in practice. Student's vapproach is wide and deep in every aspect of the course.
Qualifications
No previous studies are required.