Customer Service (5cr)

Objective

After the course the student is able to define the stages of a customer service situation. S/he is able to put in practice the theory of customer service. The student is able to evaluate the meaning of a good customer service as a factor of customer satisfaction.
The student can define a service product and its components, describe the phases of a service process and recognize the elements of service quality and service gaps. The student can function in customer service operations in both external and internal customer service situations. The student recognizes various customer service situations and can analyze customer behaviour from the perspective of customer service in a library. The student is aware of current themes of the customer service.

Content

- Service
- Service quality and quality gaps
- The stages of a customer service situation , handling customers
- service products
- working in customer service in a library
- internal customers
- Service recovery and other special situations
- Dealing with different kinds of customers
- Current themes of the customer service

Materials

- Ahvenainen, P., Gylling, J. & Leino, S. 2017. Viiden tähden asiakaskokemus : tee asiakkaistasi faneja. Helsinki: Kauppakamari.
- Asiakaspalvelu vuorovaikutuksena : markkinointia, viestintää, psykologiaa. 2002. Pesonen et al. Jyväskylä: PS-kustannus.
- Customer Service in Libraries : Best Practices. 2013. Edited Michael Messina and Charles Harmon. Lanham: Scarecrow Press.
- Lovio, M. & Tiihonen, V. 2005. Kirjaston asiakaspalvelu. Helsinki: BTJ.
- Muu luentomateriaali ilmoitetaan opintojakson aikana.

Teaching methods

Lähiopetus, harjoitukset, ryhmätyöskentely sekä tentti.

Assessment criteria, satisfactory (1)

Satisfactory (2-1): The student has done the work and participated as instructed. The student can define a service product and its components, describe the phases of a service process and recognize the elements of service quality and service gaps. The student can function in customer service operations in both external and internal customer service situations. The student recognizes various customer service situations and can analyze customer behavior from the perspective of customer service in a library. The student is aware of current themes of the customer service.

Assessment criteria, good (3)

Good (4-3): The student has done the work well and participated actively. The student can define a service product and its components, describe the phases of a service process well and recognize the elements of service quality and service gaps. The student can function in customer service operations in both external and internal customer service situations. The student recognizes various customer service situations and can analyze customer behavior from the perspective of customer service in a library. The student is aware of current themes of the customer service

Assessment criteria, excellent (5)

Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student can define a service product and its components, describe the phases of a service process in depth and recognize the elements of service quality and service gaps. The student can function in customer service operations in both external and internal customer service situations. The student recognizes various customer service situations and can analyze customer behavior from the perspective of customer service in a library. The student is aware of current themes of the customer service

Qualifications

No prerequisites.