Social media and entrepreunership (3cr)

Evaluation scale

1-5

Content scheduling

Syksy 2017
Sosiaalisen median hyödyntäminen yrityksen ja yhdistyksen näkökulmasta
Sosiaalinen median työkalut ( esim. Facebook, Twitter, Blogit, Instagram)
Facebook markkinointi
Sosiaalinen media sisäisessä ja ulkoisessa viestinnässä sisällön tuotannon näkökulmasta
Sosiaalisen median mahdollisuudet ja haasteet

Objective

Students are able to identify the various channels of social media and ability to use it in organizations. The student can read and produce the appropriate social media text and use social media as a communication channel. Students are able to retrieve information from social media and make choices between the communication channels. The student is able to draw up a social media strategy.

Content

The use of social media in companies and the associations in point of view.
Tools of Social media (eg. Facebook, Twitter, blogs, Instagram)
Facebook marketing
Social media for internal and external communications, in content production point of view,
Social media opportunities and challenges

Materials

Sano se someksi 1 ja 2 - Kataleena Kortesuo

Teaching methods

Verkkokurssi, joka suoritetaan oppimistehtävillä.

Student workload

Itsenäinen työskentely ja ryhmäkeskusteluihin osallistuminen 3 op arvosta = noin 90 h

Assessment criteria, satisfactory (1)

Satisfactory (2-1) Student has completed the tasks assigned to and has participated in the course. Student will identify opportunities to use social media organizations. The student knows the different channels of social media and their differences.

Assessment criteria, good (3)

Good (4-3) Student has completed the tasks well and has actively participated in the course. Student will identify opportunities to use digital media organizations, and is able to plan its use as part of an organization's operations. The student is able of evaluating a variety of social media channels, and make informed choices between them. The student is able to plan the use of social media. student will demonstrate strategic thinking social media

Assessment criteria, excellent (5)

Excellent (5) Student has completed the tasks excellently and has actively and constructively participated in the course. Student will identify opportunities to use social media and is able to plan its use as part of an organization's operations. The student is able to evaluate a variety of social media channels and to make choices between them. Students will produce suitable content methodically and correctly.

Qualifications

No prerequisitites