Digital Marketing (3cr)
Code: LTVAMA302-3002
General information
- Enrollment
- 01.09.2017 - 07.04.2018
- Registration for the implementation has ended.
- Timing
- 03.04.2018 - 25.05.2018
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Saija Råtts
- Course
- LTVAMA302
Evaluation scale
1-5
Objective
The student recognizes the characteristics and possibilities of digital media in marketing and can plan utilization of digital media in marketing. The student can assess various social media content from marketing perspective and can produce reasoned proposals for new content. The student can give examples of utilization of mobile media in marketing.
Content
- Digital media and internet
- Internet marketing
- Social media
- Mobile marketing
- Legal issues connected to digital marketing
Materials
Karjaluoto, H. 2010. Digitaalinen markkinointiviestintä : esimerkkejä parhaista käytännöistä yritys- ja kuluttajamarkkinointiin. Helsinki: Docendo.
Material provided by lecturer
Teaching methods
Lecture and assignments, potentially online exam
Employer connections
No workplacement
Exam schedules
Potentially online exam
Completion alternatives
Valinnaista toteutustapaa ei ole.
Student workload
Total about 80 h
lectures 24 h
independent work 56 h
Assessment criteria, satisfactory (1)
Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student recognizes the possibilities of digital media in marketing and can, to an excellent standard, plan utilization of digital media in marketing. The student can assess various social media content from marketing perspective and can produce reasoned proposals for new content. The student can give examples of utilization of mobile media in marketing.
Good (4-3): The student has done the work well and participated actively. The student recognizes the possibilities of digital media in marketing and can, to a good standard, plan utilization of digital media in marketing. The student can assess various social media content from marketing perspective and can produce reasoned proposals for new content. The student can give examples of utilization of mobile media in marketing.
Satisfactory (2-1): The student has done the work and participated as instructed.
Qualifications
Marketing studies in virtual enterprise activities