Marketing planning and implementation in the food chain (5cr)

Objective

The students learn about the food chain of products and services marketing planning and implementation. Students will acquire basic knowledge of marketing planning and implementation, food-related perceptions and their use in marketing. During the course, students improve their skills in the planning of the marketing either in primary products, processed food or restaurant services.

Content

- Elements of marketing
- Markitingthinking
- Marketing planning and implementation
- Food-related images and their use in marketing
- Advanced section (2 credits) in which the student chooses the marketing of either in primary products, processed food or restaurant services.

Materials

Basics of marketing

Teaching methods

Lectures, Moodle, cases, groupworks

Completion alternatives

If you have any alternative wishes to complete the course, contact teacher as soon as possible.

Student workload

134 hours studywork for a student.

Assessment criteria, satisfactory (1)

The student masters the key principles of marketing and know how to apply them to some extent in the food chain of products and services marketing.

Satisfactory completion of the course requires that the student has written and reported all the given tasks successfully and satisfactorily completed a part examination which focuses on the general principles of the marketing

Assessment criteria, good (3)

The student masters the main principles of marketing and can adapt them to the sales and marketing of the products and services of advanced area he has chosen.

Assessment criteria, excellent (5)

The student masters the main principles of marketing and can adapt them to the sales and marketing of the products and services of advanced area he has chosen. The student is also able to build marketing product- and service packages creatively.

Qualifications

No prerequisites.