Customer-oriented planning (5cr)

Objective

Students will learn to
- take into account characteristics of different target groups when planning events or visual material
- make use of user and customer-oriented research methods in event planning and ideation
- use the scenario method for foresight

Content

- Methods for collecting and analysing customer and user data to help planning (for example observation, interview, focus group, photo diary, design game, empathy probe)
- Planning events and visual material for special needs groups
- Accessibility
- Methods of participatory planning
- Scenario work
- Sustainable development, social principle of equality

Assessment criteria, satisfactory (1)

Grade 1: Students recognise various groups of users and their special characteristics.

Assessment criteria, good (3)

Grade 3: Students understand the meaning of users in planning events and, together with other group members, know how to conduct user studies

Assessment criteria, excellent (5)

Grade 5: Students take target group needs into account when planning events and choose appropriate methods of collecting and analysing user data. Students are able to make use of the data collected.

Qualifications

No previous studies required