Basics of Marketing (4cr)

Code: LT00DS04-3002

General information

Enrollment: 28.04.2025 - 01.10.2025; Registration for the implementation has ended.

Timing: 08.10.2025 - 07.12.2025; Implementation has ended.

Number of ECTS credits allocated: 4 cr

Local portion: 0 cr

Virtual portion: 4 cr

Mode of delivery: Distance learning

Unit: SeAMK Business Management and SME Business Management

Campus: SeAMK Seinäjoki, Frami

Teaching languages: Finnish

Seats: 0 - 80

Degree programmes: Bachelor of Business Administration, Business Management

Teachers: Miia Koski

Scheduling groups: Avoin AMK (Ei koske tutkinto-opiskelijaa) (Size: 10 . Open UAS : 10.)

Groups: MLITA25
Bachelor of Business Administration, Business Management, Multimodal implementation

Small groups: Open UAS (Doesn't apply to degree student)

Course: LT00DS04

Evaluation scale

1-5

Objective

The student masters the basic concepts of marketing. The student is able to work in a marketing-oriented and customer-focused manner in a changing operating environment. The student can draw conclusions in a shifting marketing landscape. The student understands the importance of a customer-oriented approach and the role of marketing in developing an organization’s operations. The student is able to work flexibly with various internal and external customers. The student understands the overall framework of marketing tools and can apply marketing methods in practical situations.

Content

- Meaning and tasks of marketing in business
- Modern marketing thinking
- Marketing environments
- Segmentation
- Tools of the marketing mix

Materials

- Book: Seija Bergströn & Arja Leppänen. 2021. Yrityksen asiakasmarkkinointi. Edita. Earlier editions work well too.
- Studymaterial in Moodle.

Teaching methods

- Starting the course: 2 hours lessons in Teams, wk 41. On Wednesday 8th of October 2025 at 17.15.
- The course continues online after that: Video-lessons and other study material in Moodle
- Weekly exercises in Moodle
- Online exam

Exam schedules

- Online exam on wk 49
- First retake exam on wk 2
- Second retake exam on wk 6

Completion alternatives

The completion methods are described in more detail in the Moodle learning environment.

Student workload

The workload of the course is measured in a way that, in order to acquire the knowledge required for the course, one credit corresponds to an average of 27 hours of work done by the student. The actual need for time varies from individual to individual, e.g. due to previous expertise.

Total workload 108 hours:
- Starting lessons in Teams 2h
- Video lessons in Moodle, appr. 10 h
- Studying other materials online 20 h
- Weekly exercises 30 h
- Independent study 38 h
- Preparing to the online exam 6h
- Online exam 2h

Assessment criteria, satisfactory (1)

The student recognizes the basic concepts of marketing. The student superficially analyzes the marketing environment, however, without finding a clear connection to the organization's marketing and industry. The student can differentiate between different customer groups. The student recognizes the basic competitive means of marketing.

Assessment criteria, good (3)

The student can explain the basic concepts of marketing. The student can analyze the marketing environment, finding a connection with the organization's marketing and industry. The student can differentiate between different customer groups and describe them. The student can both describe the basic competitive means of marketing and analyze their use in the organization.

Assessment criteria, excellent (5)

The student can explain the basic concepts of marketing extensively. The student knows how to analyze analysis tools and source materials using the marketing environment, finding a connection to the organization's marketing and industry. The student can differentiate between different customer groups and analyze them. The student can both describe the basic competitive means of marketing and analyze and develop their use in the organization.