Digital Marketing (3cr)
Code: LT00DK19-3002
General information
- Enrollment
- 10.11.2025 - 14.01.2026
- Registration for the implementation has begun.
- Timing
- 16.02.2026 - 05.04.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- SeAMK Business Management and SME Business Management
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Seats
- 0 - 60
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Essi Tuominiemi
- Scheduling groups
- Avoin AMK (Ei koske tutkinto-opiskelijaa) (Size: 10 . Open UAS : 10.)
- Groups
-
LITA24DBachelor of Business Administration, Business Management
- Small groups
- Open UAS (Doesn't apply to degree student)
- Course
- LT00DK19
Evaluation scale
1-5
Objective
Students can describe the most important forms of digital marketing. Students know how to market and advertise businesses using various digital marketing channels and tools, e.g. search engine optimization, various social media, content marketing, e-mail, and display advertising.
Content
- Definitions and terminology
- Digital marketing strategy
- Websites
- Foundations of Analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video Marketing
- Email marketing
- Content marketing
- Mobile Marketing
Materials
Provided by the teacher
Internet material (including Google Digital Garage)
Teaching methods
In class teaching, independent learning assignments, group work.
Student workload
3 credits, 81 hours of work (16h in class teaching and 65h of independent studying)
Assessment criteria, satisfactory (1)
The student can list the concepts and tools of digital marketing. The student can describe the importance of digital marketing in business.
Assessment criteria, good (3)
The student can define and describe the key concepts and tools of digital marketing. The student knows how to implement digital marketing using the most common digital marketing tools. The student knows how to consider marketing results.
Assessment criteria, excellent (5)
The student knows the key concepts and tools of digital marketing well. The student knows how to implement digital marketing in a versatile way using digital marketing tools. The student can evaluate marketing results and develop digital marketing.
Qualifications
Information and Communication Technology