Digital Communication (3cr)
Code: 2B00DK60-3003
General information
- Enrollment
- 10.11.2025 - 14.01.2026
- Registration for the implementation has begun.
- Timing
- 26.01.2026 - 08.02.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 3 cr
- Unit
- SeAMK Cultural Management
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Degree programmes
- Bachelor of Culture and Arts, Cultural Management
- Teachers
- Meeri Karusaari
- Groups
-
KUTU25Bachelor of Culture and Arts, Cultural Management
- Course
- 2B00DK60
Evaluation scale
1-5
Objective
The student is able to:
- identify the operating environment of digital communication
- understands the forms of digital communication and channels
- analyse the efficiency of digital communication
- design and implement content for digital platforms
Content
- digital communications operating environment
- search engine marketing and optimisation information sources
- analysis of results
- design, implementation and development of content on digital platforms
Assessment criteria, satisfactory (1)
The student performs supported tasks and participates in discussions. The student recognizes the operating environment of digital communication and is able to describe its forms and channels. The student can describe the effectiveness of digital communication. The student participates in the design, implementation and development of the content in a guided manner.
Assessment criteria, good (3)
The student performs the assigned tasks and participates actively in the discussions. The student can explain and define the operating environment of digital communication and can analyze its forms and channels. The student is able to evaluate the effectiveness of digital communication. The student participates in the design, implementation and development of the contents.
Assessment criteria, excellent (5)
The student performs the assignments excellently and participates actively in the discussions. The student is able to define and evaluate the operating environment of digital communications and is able to analyse its forms and channels. The student can interpret the effectiveness of digital communication. The student participates in the design, implementation and development of the contents with an analytical approach.