Study Guide

Objective

The student will be able to recognize the opportunities of social media in business communication. The student will be competent in producing texts in social media and using social media as a channel of business communication.

Content

- social media strategy and plan
- social media channels and how they are used in business communication
- Communication in social media and tone of voice

Materials

Kortesuo, K. 2018. Sano se someksi. (1+2=3). Helsinki: Kauppakamari.
Luennoitsijan ilmoittama materiaali.

Teaching methods

Web based learning and online discussions
Independent study
Assignment

Employer connections

No workplacement.

Completion alternatives

No

Student workload

Total work load about 80 h:
Web based learning about 35 h
Assignnment 20 h
Literature and materials about 25 h

Further information

Web based studies. Max. 28 students.

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student participates in the discussions of the discussion group and takes a stand/answers the questions posed by the lecturer there. The student knows how to highlight the possibilities of social media in business communication, but familiarity with the background materials is random. The student unilaterally highlights his ability to utilize social media and the possibilities of its various channels in business communication.

Assessment criteria, good (3)

The student is actively taking part in conversations and can take a stance on/answer questions that the lecturer has provided. The student can bring up the ability to recognize the possibilities that social media has in business communication and the student can bring out familiarization to the materials and literature. The student can show her/his ability to utilize social media in business communication.

Assessment criteria, excellent (5)

The student is taking part in conversations and can take a stance on/answer questions that the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable of bringing familiarization to the materials and literature. The student can show her/his ability to utilize social media in business communication.

Assessment methods and criteria

Participation in online exercises and assignment.

Assessment criteria, satisfactory (1)

Student does not take part into the course or does not conduct assignments.

Assessment criteria, good (3)

1-2: The student is taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication but the student is not well at all or weakly capable to bring out the familiarization to the materials and literature. The student is on satisfactory level capable to show hers/his ability to utilize the social media in business communication.

Assessment criteria, excellent (5)

3-4:The student is actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication and the student is capable to bring out the familiarization to the materials and literature. The student is capable to show hers/his ability to utilize the social media in business communication.

Assessment criteria, approved/failed

5: The student is very actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable to bring out the familiarization to the materials and literature. The student is able to show hers/his ability to utilize excellent social media in business communication.

Qualifications

No prerequisites.

Further information

Online course. Max. 25 students.