Systematic Marketing (5cr)
Code: 2B00BP27-3006
General information
- Enrollment
- 11.11.2024 - 24.03.2025
- Registration for the implementation has ended.
- Timing
- 24.03.2025 - 16.05.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 4 cr
- Virtual portion
- 1 cr
- Mode of delivery
- Blended learning
- Unit
- SeAMK Cultural Management
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Degree programmes
- Bachelor of Culture and Arts, Cultural Management
- Teachers
- Miia Koski
- Scheduling groups
- Avoin AMK (Ei koske tutkinto-opiskelijaa) (Size: 10 . Open UAS : 10.)
- Groups
-
KUTU23Bachelor of Culture and Arts, Cultural Management
- Small groups
- Open UAS (Doesn't apply to degree student)
- Course
- 2B00BP27
Evaluation scale
1-5
Objective
The student knows
- the strategic and operative process, basic concepts and the competitive tools of systematic marketing
- ho to analyse topical themes of marketing
Content
- Modern marketing thinking
- Internal and external marketing
- Analysis of the operational environments of marketing
- Segmentation
- Positioning
- Marketing strategies, goals, and indicators
- Competitive tools of marketing
- Topical themes in marketing: marketing in social media
Teaching methods
- Lessons and exercises
- Writing marketing plan
- Marketing simulation and reporting
Assessment criteria, satisfactory (1)
The student has done the assigned exercises and attended the course. The student has competencies corresponding to the learning goals of systematic marketing. They are able to apply the basics of marketing in practical situations in a satisfactory way.
Assessment criteria, good (3)
The student has done the assigned exercises well and actively attended the course. Students will be able to analyse the knowledge and skills related to systematic marketing. They will recognise the links between the different aspects of marketing. They are able to apply the basics of marketing in practical situations well
Assessment criteria, excellent (5)
The student has done the assigned exercises very well and attended the course actively and constructively. Students will be able to analyse the knowledge and skills related to systematic marketing. They can analyse the links between the different aspects of marketing. They are able to apply the basics of marketing in practical situations very well