Study Guide

Objective

Students know the strategic management process and the most important methodologies used in strategic planning. They also are able to execute the methodologies using case studies.

Content

The methodologies of strategic management, the typical steps of the strategic process chain: strategic analysis, conceptualisation and strategic control, theory and in practice to instruments such as environmental scans, early warning systems, core competence analysis, SWOT, portfolio analysis, life-cycle analysis, blue ocean methodology and balanced scorecard.

Teaching methods

The methodologies of strategic management,
Typical steps of the strategic process chain: strategic analysis, conceptualization, formulation and strategic control
theory and in practice instruments such as environmental scans,pestel, competitive matrix,  SWOT matrix, marketing stretegy, blue ocean and generic strategies and balanced scorecard.
A guide book will provide most of the contents for the Strategic Management methodology

Case analysis
Making an Strategic Plan for acompany
Reading Quices

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the assignments.

Assessment criteria, good (3)

The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions in the assignments of the course.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.

Assessment methods and criteria

This class requires a minimum of 80% attendance

Qualifications

Basic studies