Internet marketing (3cr)

Code: LT00CF80-3012

General information

Enrollment: 11.11.2024 - 15.01.2025; Registration for the implementation has ended.

Timing: 10.02.2025 - 25.05.2025; Implementation has ended.

Number of ECTS credits allocated: 3 cr

Local portion: 0 cr

Virtual portion: 3 cr

Mode of delivery: Distance learning

Unit: SeAMK Business Management and SME Business Management

Campus: SeAMK Seinäjoki, Frami

Teaching languages: Finnish

Seats: 0 - 100

Degree programmes: Bachelor of Business Administration, Business Management

Teachers: Katri Juppi

Scheduling groups: Avoin AMK (Ei koske tutkinto-opiskelijaa) (Size: 10 . Open UAS : 10.); Ristiinopiskelu (Size: 0 . Open UAS : 0.)

Small groups: Open UAS (Doesn't apply to degree student); Cross Studies

Course: LT00CF80

Evaluation scale

1-5

Objective

Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.

Content

- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing

Materials

Provided by the teacher, online-material (including Google Digital Garage)

Teaching methods

Individual assignments online, peer-reviews

Student workload

3 x 27h = 81h studying

Assessment criteria, approved/failed

Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.

Qualifications

Information and Communication Technology