Internet marketing (3 cr)
Code: LT00CF80-3012
General information
Enrollment
11.11.2024 - 15.01.2025
Timing
07.01.2025 - 25.05.2025
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Katri Juppi
Scheduling groups
- Avoin AMK (Ei koske tutkinto-opiskelijaa) (Size: 10. Open UAS: 10.)
Student groups
-
MLITA22
Education groups
- Open UAS (Doesn't apply to degree student)
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
Materials
Provided by the teacher, online-material (including Google Digital Garage)
Teaching methods
Individual assignments online, peer-reviews
Student workload
3 x 27h = 81h studying
Evaluation scale
1-5
Assessment criteria, approved/failed
Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Assessment methods and criteria
Completing all course assignments with approved grade.
Qualifications
Information and Communication Technology