Marketing Planning and Management (4cr)
Code: LT00DC24-3001
General information
- Enrollment
- 22.04.2024 - 17.10.2024
- Registration for the implementation has ended.
- Timing
- 28.10.2024 - 18.12.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 4 cr
- Local portion
- 0 cr
- Virtual portion
- 4 cr
- Mode of delivery
- Distance learning
- Unit
- SeAMK Business Management and SME Business Management
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Miia Koski
- Scheduling groups
- Avoin AMK (Ei koske tutkinto-opiskelijaa) (Size: 5 . Open UAS : 5.)
- Small groups
- Open UAS (Doesn't apply to degree student)
- Course
- LT00DC24
Evaluation scale
1-5
Objective
The student can recognize the meaning of market orientation in firm performance. The student has the capability to make strategic choices in marketing management. The student can plan marketing in dynamic environment.
Content
- Tools of the marketing mix
- Marketing planning process
- Market orientation and marketing capability
- Marketing management
Materials
- Bergström, S., & Leppänen, A. (2021). Yrityksen asiakasmarkkinointi (19. uudistettu painos.). Edita.
- Kotler, P. & Keller, K. (2006). Marketing Management
- Muu luennoitsijan ilmoittama materiaali
Teaching methods
Online teaching.
Student workload
4 credit point -course equals 108 hours of studying.
- Studying Moodle-materials and videos 30h
- Weekly exercises, related to the marketing plan 20h
- Creating a marketing plan 30h
- Online exam and studying for it 28h
Assessment criteria, satisfactory (1)
The student has completed the given tasks and has participated in the course. The student demonstrates the ability to make strategic choices in marketing management and marketing planning. The student is able to assess the company's competitive position in relation to the market situation and apply the information in marketing planning to achieve a competitive advantage. The student is able to identify the stages of a company's marketing plan. The student is able to draw up a small company marketing plan.
Assessment criteria, good (3)
The student has done the work well and participated actively. The student demonstrates the good capability to make strategic choices in marketing management and marketing planning. The student can assess the competitive position of the firm in relation to the market environment and can apply said knowledge in planning marketing to gain a competitive advantage. The student can draw a marketing plan for a firm.
Assessment criteria, excellent (5)
The student has done the work to an excellent standard and participated actively and constructively. The student demonstrates an excellent capability to make strategic choices in marketing management and marketing planning. The student can assess the competitive position of the firm in relation to the market environment and can apply said knowledge in planning marketing to gain a competitive advantage. The student can draw a comprehensive marketing plan for a firm.
Further information
Verkko-opetus.