Study Guide

Objective

The dynamic operating environment of the music business and its various functions in management
The three operational compartments of management
Music business audiences for management
The significance of online presence, its foundations, goals, and passive promotion linked to it
The value of social media capital and its formation
Modern brand building and commitment to the attributes, values, and desires of the artist
Communication with the artist
The significance and content of a manager agreement
The importance of intermediation as part of management
Artificial intelligence and its significance in promotion

Content

Students will identify various audiences within modern music business and their interactions.
Students will be able to build an online presence supporting strategic objectives for themselves and the artists they represent.
Students will comprehend the objectives of passive promotion and effectively utilize it to enhance social media capital.
Students will develop the artist's brand image in line with modern ideals.
Students will engage in discussions with artists, create collaborative action plans, and execute them.
Students will recognize the tasks of the brokerage level and utilize them in artist promotion.

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Students grasp the operational field of music business management and understand its functions.
Students can perform assisting tasks in the intermediation activities and initiate the formation of an artist's online presence.
Students understand the basic concept of managerial operations.

Assessment criteria, good (3)

Students grasp the operational field of music business management and understand its functions.
Students interpret the interactions between different operational environments and actors in the music business and can leverage this understanding.
Students understand the content of managerial tasks and can incorporate this knowledge.
Students can interpret a manager agreement.

Assessment criteria, excellent (5)

Students grasp the operational field of music business management, understand its functions, and have internalized the professional demands of intermediation.
Students interpret the interactions between different operational environments and actors in the music business and can leverage this understanding.
Students can create diverse action plans with artists, engage in seamless discussions, and productize the artist's skills.
Students can strategically interpret a manager agreement and incorporate relevant clauses for the situation.