Internet marketing (3 cr)
Code: LT00CF80-3011
General information
- Enrollment
- 13.11.2023 - 17.01.2024
- Registration for the implementation has ended.
- Timing
- 01.02.2024 - 26.05.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 0 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Distance learning
- Unit
- SeAMK Business Management and SME Business Management
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Katri Juppi
- Course
- LT00CF80
Evaluation scale
Passed/failed
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
Materials
Provided by te the teacher
Internet material (including Google Digital Garage)
Teaching methods
Individual assignments online, peer-reviews
Student workload
3 op = 81 h opiskelua
Assessment criteria, approved/failed
Hyväksytty suoritus: Opiskelija osaa määritellä ja kuvata Internet-markkinoinnin keskeiset käsitteet ja työkalut. Opiskelija osaa toteuttaa Internet-markkinointia käyttämällä yleisimpiä Internet- markkinoinnin työkaluja. Opiskelija osaa huomioida ja arvioida markkinoinnin tuloksia.
Assessment criteria, approved/failed
Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Qualifications
Information and Communication Technology