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Internet marketing (3 cr)

Code: LT00CF80-3011

General information


Enrollment

13.11.2023 - 17.01.2024

Timing

01.02.2024 - 26.05.2024

Credits

3 op

Virtual proportion (cr)

3 op

Teaching languages

  • Finnish

Degree programmes

  • Bachelor of Business Administration, Business Management

Teachers

  • Katri Juppi

Student groups

  • MLITA21

Objective

Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.

Content

- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing

Materials

Provided by te the teacher
Internet material (including Google Digital Garage)

Teaching methods

Individual assignments online, peer-reviews

Student workload

3 op = 81 h opiskelua

Evaluation scale

Passed/failed

Assessment criteria, approved/failed

Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.

Assessment methods and criteria

Completing the individual assignments.

Qualifications

Information and Communication Technology