Athlete brand building (2cr)
Code: LT00DB79-3001
General information
- Enrollment
- 20.04.2022 - 24.12.2022
- Registration for the implementation has ended.
- Timing
- 09.01.2023 - 05.03.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 2 cr
- Local portion
- 0 cr
- Virtual portion
- 2 cr
- Mode of delivery
- Distance learning
- Unit
- SeAMK Business Management and SME Business Management
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Seats
- 0 - 50
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Saija Råtts
- Course
- LT00DB79
Evaluation scale
1-5
Objective
The student is able to identify the means of building a personal brand and the special features of building an athlete's brand. The student is able to identify their own strengths and areas for development, and how they can be used to build an athlete's personal brand. The student is able to analyze the means of social media and influencer marketing in building a personal brand.
Content
- Building an athlete's personal brand
- Social media
- Development of self-knowledge
- Influencer marketing
Materials
Kurvinen, J., Laine, T., & Tolvanen, V. (2017). Henkilöbrändi: Asiantuntijasta vaikuttajaksi. Alma.
And materials provided by lecturer.
Teaching methods
Online lectures and web based learning. Following and taking part in online conversations, independent study and essay.
Student workload
Total 54 h
Online lectures and web based learning
Online lectures and lecture materials about 15 h
Independent work, gathering material and reading materials 15 h
Assignments 25 h
Assessment criteria, satisfactory (1)
The student has completed the given tasks/sections. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand. The student is able to identify his / her own strengths and areas for development. The student is able to identify the means of social media and influencer marketing in building a personal brand.
Assessment criteria, good (3)
The student has completed the given tasks/sections well and actively participated in the course. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand. The student is able to identify his / her own strengths and areas for development. The student is able to analyze the means of social media and influencer marketing in building a personal brand.
Assessment criteria, excellent (5)
The student has completed the given tasks/sections excellently and actively participated in the course. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand and is able to use them in building an athlete's brand. The student is able to identify his / her own strengths and areas for development. The student is able to analyze the means of social media and influencer marketing in building a personal brand.