Corporate Communications (3 cr)
Code: LT00CL74-3001
General information
Enrollment
16.04.2022 - 03.09.2022
Timing
03.09.2022 - 01.12.2022
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, SME Business Management
Teachers
- Saija Råtts
Student groups
-
MPK21
Objective
The student is able to recognize corporate communication tools and is capable to utilize them. The student is able to analyze the planning and operations of corporate communications. The student knows how to develop the company's communication in a versatile way, taking into account different channels.
Content
- Communication planning; plans and strategies
- Crisis and change communication
- Digital channels of workplace communication
Materials
Juholin, E. 2022. Communicare! Ota viestinnän ilmiöt ja strategiat haltuun. Helsinki: Management Institute of Finland MIF Oy.
- Material provided by lecturer
Teaching methods
Web based learning and online course. Web-based lectures and materials.
Independent and group work, flipped.
Student workload
Total about 80 h
Online lectures and web-based learning and materials about 20 h
Group and independent assignments about 30 h
Independent stydy and litterature about 30 h
An option for web-based exam
Further information
Online lectures and web based learning
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student is able to give some examples of corporate communications tools and in some cases able to utilize them. The student is able in satisfactory level to analyse the corporate communications. Developing the corporate communications is not very successful. The student is not taking part very actively.
Assessment criteria, good (3)
The student is able to recognize corporate communications tools and is able to utilize them (e.g. communication strategies). The student is very well able to analyse the corporate communications and its operations. The student is able to develop the corporate communications. The student is taking part mainly actively.
Assessment criteria, excellent (5)
The student is able to recognize corporate communications tools and is able very well to utilize them (e.g. communication strategies). The student is very well able to analyse and assess the corporate communications and its operations. The student is able to develop the corporate communications and is able to consider different channels. The student is taking part very actively and spontaneous.
Assessment methods and criteria
Group and/or independent assignments, An option for web-based exam